Robert Bell is an insurance brokerage primarily serving businesses but also providing home and auto insurance services to individuals. They serve a variety of industries including construction, equipment rental, event rental, manufacturing and nursing homes.

The company was in need of an updated logo and branding. The old logo had an outdated look and used a difficult-to-read cursive font. They wanted the new logo to be easy-to-read, and represent the company as cutting edge and innovative.